see by us.

the upside to having eyes that seem to get worse by the day is that i can get away with constantly shopping for new glasses.

so, i’m happy to discover yet another (super-affordable) eyewear up-and-comer in see by us, recently launched in stockholm by elisabeth wachtmeister and nicole de geer.

the literary inspiration is great—their three styles so far are the gatsby, truman and joyce—but what sold me at first sight was the logo: a perfect set of double quotes.

take a closer look at that last pair. isn’t that the best?

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